Where it started
The project began with developing user personas and user flows to connect digital and offline touchpoints throughout the business process. Working closely with the Seqirus team in sprints, I helped improve existing site flows and introduce new functionalities.
Starting with the conceptual phase, user personas and detailed flows were created to map out the entire user journey. This groundwork identified key areas for enhancement and integration, ensuring seamless connectivity between digital and offline touchpoints.
Shipping Visibility Flow Showcase
Redesigning the shipping management system was a primary task. A detailed order management interface was developed, allowing users to track their orders and delivery schedules. This enhancement involved frequent iterations and feedback loops with Seqirus stakeholders to meet all user needs effectively.
Collaborating with a UX designer and business strategist, we iterated and evolved site flows in wireframes and full design page mockups. Weekly feedback sessions with Seqirus provided deeper insights into their business goals and pain points, guiding our design decisions.
Invoice Flow Showcase
Developing robust financial management tools was another key aspect. Interfaces for managing invoicing and account credits were designed to be accessible directly within the portal. A personalized customer account dashboard with self-service alerts, key updates, and tasks streamlined financial activities and enhanced the user experience.
Ensuring all design elements aligned with WCAG 2.0 standards was critical. Using Sketch and InVision, designs were created and refined, focusing on a comprehensive component library and an accessible color palette. Collaboration with Seqirus’ development team was crucial to implementing these features according to specifications.
Additional functionalities included managing users within an organization's account and starting and tracking return processes. Providing access to resources and support options was prioritized to ensure users could easily find help and information.
This project involved continuous collaboration and iteration, ensuring that every aspect of the redesign met Seqirus' goals and enhanced the user experience. The result was a comprehensive, user-friendly ecommerce platform that significantly improved Seqirus' portal functionality, enabling HCPs to manage their flu vaccination orders more effectively.